This perspective shifts how we approach setbacks and mistakes. Failure suggests a definitive end, a judgement that something has irreparably gone wrong. Feedback, however, reframes those moments as stepping stones—a chance to pause, learn, and adapt.

Feedback is neutral; it’s information. It tells us what worked, what didn’t, and where we might adjust. This mindset is especially powerful for teams and organisations aiming for growth, innovation, or cultural change. Instead of fearing failure, we can build a culture where people ask, "What did we learn?"

The feedback lens also opens up conversations. It transforms post-mortems into opportunities to improve processes, strategies, or dynamics. By removing the emotional weight of "failure," teams become more open to sharing, reflecting, and collectively solving problems.

This approach requires a shift in how we define success. Success isn't perfection or getting it right the first time—it’s progress, learning, and resilience. With this mindset, every experience, even the tough ones, becomes a valuable teacher.